01 // FOR SaaS PRODUCT TEAMS
A UX leader embedded in your SaaS product team. Starting now.
Industry statistics suggest one UX designer can keep up to ten engineering staff busy. But what if your dev team is smaller than that? Can you hire a fractional UX designer? Funny you should ask. Because the answer is a resounding yes!
Embedded senior UX team member
8-16 hours per week
Adjustable monthly ↑ or ↓
Product strategy
User research
Project artifacts (flows, journeys, user stories)
UX Design (wireframes, prototypes, UI, demos)
Design ops
Team leadership
02 // HOW WE MEASURE IMPACT
How can a UX leader on my team improve my product metrics?
Experienced UX leadership can help get all your product metrics moving in the right direction by grounding product decisions in user research, simplifying complex workflows, and reducing friction across the customer journey.
Conversions & Upgrades
Conversions & upgrades can be improved by remediating hesitation points in the customer journey, testing for user understanding of tiers and features, timing your upgrade prompts appropriately, and many other tactics.
NPS & CSAT
Perception = reality. These numbers improve by reducing friction, respecting users’ time, smoothing out sticky touchpoints, and paying special attention to the “emotionally expensive” moments that can have an outsized impact on your users’ perceived experience.
Feature adoption
When this metric drops, it means you either didn’t build the feature right, or else you didn’t build the right feature. Either way, you can bet we will discover which one it was, and then create a solution to turn things around quickly.
Support Ticket Volume
Support tickets are a rich source of input data telling you where users’ workflows are breaking down. We’ll surface these trends, prioritize and t-shirt size, and provide design direction and support for engineering to start shipping fixes.
03 // THE FRACTIONAL MODEL
What are the benefits of
a fractional UX leader?
A seasoned fractional UX leader on your team can deliver the outcomes you need now, while helping you prepare for longer-term success. Fractional support removes risk, lowers costs, and lengthens runway because it’s:
Flexible
Scale up or down each month to get just the right amount of UX support you need, at a budget-friendly price point, and without the costs and risks associated with employment or recruiters.
Retainer-based
Fixed rates. No need for new contracts when priorities change. No recruiting cycles. I’m incentivized by your long-term product health, not just deliverables, so I’m always here when you need me.
Embedded
I’ll snap into your team like a missing Lego brick, including Slack, email, meeting cadences, and a signed NDA or BAA. I’m available during U.S. working hours.
04 // CASE STUDIES
A few examples of when smart UX
made serious impact
05 // PROJECT ACCELERATORS
Short-term, quick win, fixed-bid projects we can start right away
Design System
Evolve an existing system, or let’s start a brand new one. A design system is table stakes for consistent product design and accelerated design and dev cycles.
Custom Sprint
Is there something you know you need done but you’re not sure how to ask for it? If it’s worth 30 minutes of your life to chat about it, then I’m all in. Let’s go.
Research Sprint
We’ll conduct a rapid round of interviews with users and business stakeholders to find opportunity gaps and remove some obstacles to important decisions.
Rapid Prototype Sprint
Solve a tricky workflow or usability problem and test it fast. Great for keeping dev moving forward or for pitching a new feature to stakeholders.
We can spin up one of these fixed-bid efforts to quickly generate some meaningful outcomes while we work together on a trial basis. Then we can decide where to go from there.
Accessibility Audit
Get current your WCAG compliance with a thorough analysis, prioritized recommendations, and a best practices guide for an a11y organizational culture.
User Journey Workshop
Up to half-day workshop with SMEs and key team members, followed by a document artifact visually calling out pain points and opportunities.