About

Making Technology Work for Humans (And Your Bottom Line)

With 20+ years leading UX initiatives across startups and enterprises, I help product teams stay focused on outcomes, remove uncertainty, and accelerate design and development cycles using time-tested user-centered methodologies enhanced by modern AI tools.

Design Is Misunderstood

Too many tech founders and enterprise teams think design is about making things pretty or crafting the perfect unique snowflake.

That's not what good design does.

Good design drives customer satisfaction. Good design enables growth. Good design creates efficiency. Good design communicates clearly and then gets out of the way—disappearing into your product so users never even notice it. The best designs feel inevitable, like there was no other way the product could have worked.

That kind of inevitability doesn't happen by accident, no matter how brilliant your product idea or how talented your development team.

My Mission: User Outcomes That Drive Business Outcomes

I care deeply about human experiences with technology. This isn't just a job for me—it's about ensuring your product becomes well-loved and essential to your customers' lives.

My approach is straightforward: what's good for your users is generally good for your business. Users need an advocate in the product development process, and when they get one, everyone wins.

I leverage proven UX research methods alongside modern AI tools to accelerate insights, prototype faster, and synthesize user feedback at scale. This means we get to better outcomes in weeks, not months, while maintaining the rigor that leads to products people actually want to use.

Practical, Not Perfect

I fully embrace that not every product needs to be 100% polished on day one. In fact, that would be the wrong goal entirely.