Analog Iteration

THE IMPORTANCE OF

Early in the exploration process, taking the “tools” out of the equation accelerates ideation and yields better ideas at the end.

All ideas begin analog

I prefer plain dot-grid paper, pencils, pens, and sometimes a Copic marker to add focus. Rapid iteration reveals a lot of ideas that won’t work, and a few gems that will. And it doesn’t cost much.

When the right solution begins to emerge, I switch to Figma (or the UX app-of-the-moment) to begin building a more polished project artifact.

Storyboards from a Go Green web campaign for a Fortune 20 insurance company.

Put some more drawings in here.

Figuring out how to design site navigation four levels deep on mobile.

On paper I can explore 4 or 5 (sometimes 10) solutions in a matter of minutes.

Ignite Minneapolis event app for mobile devices.

As I go back and look at these sketchbooks, they seem sort of like comic books to me.

And why shouldn't they?

After all I am telling a story… from the user’s perspective.